What is the Micromatic? A Business Strategy Simulation

Oak Tree produces Micromatic which is a web-based business simulation game designed for use in both graduate and undergraduate Strategic Management courses. Micromatic allows students to experience the kinds of issues that are involved in managing a small manufacturing operation ($2 million to $4 million in annual sales). The company sells its product in three sales regions, one of which can be either Euro-zone countries in the European Union or China. Players managing Micromatic must have a coordinated strategy (e.g., marketing, operations, and finance are in sync) to achieve success. Micromatic has a rich 30+ year history, updated for today's demanding learning environments.

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The Micromatic Business Simulation Game allows students to decide their company mission, goals, policies, and strategies. Student teams make their decisions on a quarter-by-quarter basis: determining price, sales and promotion budgets, operations decisions, and financing requirements. Each decision round requires students to make approximately 100 decisions. Students can play in teams or play alone; competing against other players or against the computer. You can use Micromatic for practice, tournaments, or for assessment. As the game administrator, you can change variable costs and the importance of marketing factors that impact market share.

Because of the number and type of decisions the student users must make, Micromatic is classified as a medium to complex business simulation game. This helps students understand how the functional areas of a business fit together without being bogged down in needless detail and provides students with an excellent capstone experience in decision-making.

The product includes:

• Intuitive interface provides ease of use for both instructor and student
• Play against the computer or other students
• Game Flexibility. One click selection for either introductory or advanced courses.
• Customizability. You can choose for one of the existing game configurations or build one yourself.
• Export results to Excel for analysis by instructors and students
• Graphs of results for analysis by instructors and students
• Adaptive to many learning environments
• Extensive instructor reports and charts
• Easy instructor control and monitoring from anywhere with a web access
• Ability to play across distance, space and time on the web. Potentially, you could form teams across classes, schools, or continents. Game competitors can be potentially anyone, anywhere in the world
• Built-in communications system with e-mail connectivity.
• Robust support features embedded at every stage of the game.